Brand sooner
Make your startup irresistible in less than three minutes with high-impact branding and marketing tips.
Connect
Connecting Your Brand's Heritage to Consumer Desires
The concept of transparency in brand building
What strategies can brands use to further reach the market?
How to build a beloved brand around your startup by identifying the deeper problems your product solves for customers.
Why Claims are a powerful marketing tool
How Characters Can Help Tell Your Brand Story
How to Develop Your Color into a Distinctive, Memorable Asset
How to Develop Your Logo into a Distinctive, Memorable Asset
What do McDonald's, Nike, and Coca-Cola, have in common?
How can a startup redefine its category without data to back it up?
The hidden magic behind successful big-name brands
How founders should start with their early-stage brand to win the long-term game.
