Connecting Your Brand's Heritage to Consumer Desires
The concept of transparency in brand building
What strategies can brands use to further reach the market?
How to build a beloved brand around your startup by identifying the deeper problems your product solves for customers.
Why Claims are a powerful marketing tool
How Characters Can Help Tell Your Brand Story
How to Develop Your Color into a Distinctive, Memorable Asset
How to Develop Your Logo into a Distinctive, Memorable Asset
What do McDonald's, Nike, and Coca-Cola, have in common?
How can a startup redefine its category without data to back it up?
The hidden magic behind successful big-name brands
How founders should start with their early-stage brand to win the long-term game.
