Connecting Your Brand's Heritage to Consumer Desires
The concept of transparency in brand building
What strategies can brands use to further reach the market?
How to build a beloved brand around your startup by identifying the deeper problems your product solves for customers.
Why Claims are a powerful marketing tool
How Characters Can Help Tell Your Brand Story
"The 10x rule" and the importance of branding in challenging norms.
What feeling do we want our Stratup Brand to evoke?
And why it matters even for early-stage startups
