What feeling do we want our Stratup Brand to evoke?

Read time: 3 minutes

Today, we will assess the strength of our emotional connections and explore potential areas for enhancing your startup brand.

By establishing an emotional positioning for your startup brand, you can effectively connect with your target audience's desires, aspirations, and values. This creates a strong bond that goes beyond a transactional relationship. This emotional connection allows your startup brand to foster loyalty and trust, leading to long-term customer relationships and repeat business.

There are nine major categories, each consisting of specific emotions. We can analyze how these brands utilize these emotional groupings by plotting our Startup Brand on this areas. 👇🏼

The Nine Emotional Areas

• Belonging: We want our brand to make people feel accepted, included, valued, and respected. (Examples: Airbnb, Dove)

• Reassurance: We want our brand to create a sense of calm, contentment, confidence, and trust.

• Enjoyment: We want our brand to bring amusement, playfulness, happiness, and joy.

• Reward: We want our brand to leave people feeling satisfied, successful, triumphant, and proud. (Examples: Snickers, Xero, Heineken)

• Reverence: We want our brand to be aesthetically appreciative, respectful, admiring, and awe-inspiring. (Examples: Tesla, Patagonia)

• Intimacy: We want our brand to evoke feelings of nostalgia, romance, and sensuality. (Examples: Tiffany & Co, Louis Vuitton)

• Inquiry: We want our brand to spark interest, curiosity, and inspiration. (Example: AF Drinks)

• Affirmation: We want our brand to instill hopefulness, optimism, excitement, and energy. (Examples: Allbirds, Red Bull)

• Motivation: We want our brand to encourage creativity, courage, and ambition. (Examples: Apple, Nike)

To effectively evoke emotions in your audience and distinguish yourself in today's competitive marketplace, position your startup brand in one of these nine areas. By doing so, you can make a memorable impact on consumers.

💡Takeaway → Guide the content that your startup brand publishes by constantly asking, "What can we do to genuinely evoke our emotional positioning in people?"

If you enjoyed it, I would greatly appreciate it if you could share it with friends who are interested in startup branding and growth. This would be a small reward for me. 💚

Catch you in a couple of weeks.

Cheers, Chris

Whenever you're ready, there are 2 more ways I can help you:

On-Demand Brand Academy → I have compiled all of my learnings into this Academy to help early-stage founders implement a unique brand correctly, saving money and achieving long-term success. Link

1:1 Consulting → Need guidance and expertise to make your brand stand out? Join me for a 1:1 branding consulting session where we'll dive deep into your brand goals, target audience, and unique value proposition. Book a Call